UX researcher and writer, Gothenburg
I help teams ask better questions
and use what they learn.
Eleven years in research. I write here about interview technique, research ops, and how teams actually use findings.
11 yrs
in research practice
900+
readers on Substack
Spotify
research, 2018 to 2022
What I write about
Three things I keep coming back to
- Interview technique. How to ask questions that get past the first easy answer.
- Research ops. The quiet plumbing that lets a team keep learning.
- Using findings. How teams turn research into decisions.
A little about me
Research by day, writing at night
I lead research at a fintech in Gothenburg. Before that I spent four years at Spotify.
The writing is my own time. I kept putting it off because I had nowhere to put it, so now it lives here.
More about Maya
The newsletter
About 900 people read it. New writing lands there first.