About
Maya Lindqvist
UX researcher and writer, based in Gothenburg.
Where I am now
Research during the day, writing on my own time
I run research at a fintech in Gothenburg. It is a good job, full of real questions and never quite enough hours in the day.
On my own time I write and speak about research practice. This site is where the writing lives, and where you can find the workshop, Ask better questions.
The short version
How I got here
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2015
Moved into research
Eleven years in, a good interview still teaches me something new.
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2018 to 2022
Research at Spotify
Four years running studies inside a fast product team.
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Now
Research lead at a fintech
I lead research during the day, here in Gothenburg.
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Evenings
Writing and speaking
The newsletter, the talks, and the workshop, Ask better questions.
Want to talk research?
Workshops, talks, or a second opinion on a study.