Talks and workshops
Ask better questions
A workshop and a handful of talks about research teams can act on.
The workshop
Ask better questions
A hands on session about interviewing, for product teams who want research they can use. I run it with a team, in person or online.
What we cover
From a fuzzy question to a finding people trust
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1
Frame the question
We start from the decision you need to make, not the tool.
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2
Run the interview
Ways to get past the first easy answer without leading people.
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3
Make sense together
Turn a pile of notes into a finding the team believes.
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4
Put it to work
Leave with findings the team will actually use.
Recent talks
UXinsight 2025
Research by the Sea 2024
The best research question is the one that changes what the team does next.
Bring the workshop to your team
Tell me a little about the team and what you are trying to decide.